Re-imagine LaCroix Sparkling Water, a leader in bottled water sales, by designing new packaging to attract the next generation drinker, while maintaining appeal to a loyal fanbase. The outcome was achieved by creating a wordmark and visual theme with an interlocking, puzzle-like pattern revealing a water-painted design, marrying the organic to the geometric. The color palette for each label derived specifically from the diverse variety of flavors LaCroix is famous for.
Graphis New Talent Annual 2019 Silver Award winner in branding
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